Woolly Mammoths
My friend Jim Fisher pretty much sums it up insofar as traditional enterprise software sales is concerned. I have often said, and written here, that customers have gotten better at buying software...
View ArticleThe False Dichotomy of B2C and B2B
Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get...
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Startup Lessons: Marketing
This is the 4th installment in the Startup Lessons series I have been writing in the wake of my experience with Get Satisfaction. We are getting into the topics that are much more specific to Get...
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